-Leona Lewis
Lana and I arranged a viewing party to gain direct audience feedback. I designed a promotional advertisement poster that we printed and placed around the school. Lana and I worked together on the questionnaire.
The advertisement:
The questionnaire, and a summary of the feedback we received:
1. When watching a music video, what do you look/see most of?
Out of 20, 13 answered the artist or band. 4 answered the narrative and 3 either didn't answer or their handwriting wasn't legible.
2. Do you think the contents of the music video suited the electro-pop genre of music?
19/20 said yes. 1/20 said no.
One person commented and said "it may be too dark for the genre".
3. The theme of sexuality was shown throughout the video. Do you think that is appropriate for the electro-pop genre of music?
19/20 said yes. 1 person didn't circle either and said "it shouldn't be a focus". The strong agreement with this question may have been effected by the number of boys in the room (there were more boys than girls), supporting the concept of Laura Mulvey's 'Male Gaze' theory, with the strong male ratio approving of the sexual nature present in the video.
4. Do you feel that the quality of performances were good?
17/20 said yes. 2/20 said no. 1 person didn't circle either and said "as good as expected for the quality of film".
5. Do you feel that the effects used in the video were successful?
15/20 said yes. 3/20 said no. One person said yes AND no. 1 person didn't circle anything and said "no, not enough effects".
6. Was lighting used well in the music video?
15/20 said yes. 2/20 circled both and said "sometimes" and 3/20 didn't circle anything. One person said "didn't really get why singer had a light attached to her neck in dark". This confusion showed that the confusing/shocking idea we wanted to put forwards was successful.
7. If this video was being played on a music channel, how likely would it be that you stopped flicking the remote and watched the video?
1/20 said yes - because he likes girls. 4/20 said probably. 9/20 said possibly. 3/20 said probably not. 3/20 said definitely not.
The ones who said definitely not - they all said because they didn't like the genre of music.
The results of the questionnaire almost show a degree of success, at least, in regards to the artistic direction. People were clearly confused by a lot of the imagery, and the dark nature of the video was pointed out. This shows the unsettled nature we researched in German Expressionism was instilled upon the audience, which was our initial intention.
1. When watching a music video, what do you look/see most of?Out of 20, 13 answered the artist or band. 4 answered the narrative and 3 either didn't answer or their handwriting wasn't legible.
2. Do you think the contents of the music video suited the electro-pop genre of music?19/20 said yes. 1/20 said no.
One person commented and said "it may be too dark for the genre".
3. The theme of sexuality was shown throughout the video. Do you think that is appropriate for the electro-pop genre of music?19/20 said yes. 1 person didn't circle either and said "it shouldn't be a focus". The strong agreement with this question may have been effected by the number of boys in the room (there were more boys than girls), supporting the concept of Laura Mulvey's 'Male Gaze' theory, with the strong male ratio approving of the sexual nature present in the video.
4. Do you feel that the quality of performances were good?17/20 said yes. 2/20 said no. 1 person didn't circle either and said "as good as expected for the quality of film".
5. Do you feel that the effects used in the video were successful?15/20 said yes. 3/20 said no. One person said yes AND no. 1 person didn't circle anything and said "no, not enough effects".
6. Was lighting used well in the music video?15/20 said yes. 2/20 circled both and said "sometimes" and 3/20 didn't circle anything. One person said "didn't really get why singer had a light attached to her neck in dark". This confusion showed that the confusing/shocking idea we wanted to put forwards was successful.
7. If this video was being played on a music channel, how likely would it be that you stopped flicking the remote and watched the video?1/20 said yes - because he likes girls. 4/20 said probably. 9/20 said possibly. 3/20 said probably not. 3/20 said definitely not.
The ones who said definitely not - they all said because they didn't like the genre of music.
The results of the questionnaire almost show a degree of success, at least, in regards to the artistic direction. People were clearly confused by a lot of the imagery, and the dark nature of the video was pointed out. This shows the unsettled nature we researched in German Expressionism was instilled upon the audience, which was our initial intention.
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