Saturday, 10 April 2010

Movement

"Be yourself, take control of your life."
-Emma Bunton

The movement, pace, editing techniques and imagery we used were inspired by many films and videos, mostly from the avant-garde world of cinema. All paragraphs below refer to the picture depicting the scene, displayed at either side.

The rewind and fast-forward motions used in this scene were inspired by Dannii Minogue's music video for 'You Won't Forget About Me', as shown below. I was inspired by this technique because of the sense of rapid pace it created, as well as applying an interesting perspective to what would otherwise be a simple motion of walking-making the shot more dynamic and exciting.



The eye-catching, strange motion found in this scene, as well as the red cone imagery and body composition, were inspired by the artist Steven Klein and Madonna's 2003 collaboration, 'X-STaTIC PRO=CeSS'. The art installation originally ran as a set of 5 minute clips of different scenes, using quick interchanging shots that would repeat themselves and run backwards and forwards. A compilation of these scenes titled 'The Beast Within' was later used as an introduction to Madonna's Re-Invention Tour, as shown below. I was inspired by this avant-garde piece because of its ability to shock and unsettle the viewer using very little imagery, and relying on repetitive editing techniques to create an atmosphere-as well as being highly unusual and thought-provoking.



This shot used at the beginning and later in the video was inspired by an editing technique used in many films and videos: slow-motion. An example is the new Sophie Ellis-Bextor video for 'Bitterwseet', as shown below. I found this movement technique very effective, as it creates a strong sense of tension, and builds a mysterious environment for the audience.




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