-Madonna
Róisín Murphy is known worldwide as a leading fashionista, and an overall artistic genius. She incorporates fashion into her music and performances, much like Lady GaGa does-with the exception that Róisín doesn’t create her own clothing. Murphy instead integrates herself specifically into the fashion world, befriending and creating relationships between her and leading fashion brands, which has lead to mass advertisement within the fashion marketing industry. Some examples of this extensive promotion are that her music is now used in Gucci aftershave adverts, she is frequently invited to perform at major fashion events such as openings, runway shows and so on, and is given custom-made artistic outfits by leading fashion designers specifically made for her, which separates her image from others completely.
Lana and I took inspiration from Róisín in her latest era, surrounding her latest album, Overpowered. The theme throughout the Overpowered era is the prospect of wearing outrageous and abstract clothes in predictable and normal settings. This theme is present throughout all covers and photo-shoots from the era, as well as within the music videos:
This direction presents an image that both me and Lana are heavily interested in. The image essentially challenges what is considered to be the norm, with Murphy wearing heavily alternative clothing, but without attracting attention from those in ‘normal’ clothes. Lana and I saw this as a look into the future, when abstract clothes are accepted as a typical part of society, thus opening the doors of expressive fashion to the general public. We saw this is as a notable concept we wanted to convey in our music video, therefore we have begun to create an intricate and abstract outfit for our artist. To maintain this concept, when the artist wears the outfit throughout the video, no one in the public nor the main characters will notice any reason to point out our artist’s appearance.
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