-Lady GaGa
Lady GaGa uses a notable array of performance art concepts to fuel her music videos, performances, covers, photo-shoots and so on. These concepts are taken from artists that have influenced and inspired her, and taught her how to project and perform an idea or theme using different aspects of media, as well as the use of costume, make-up and anatomy. Lana and I were inspired by GaGa’s research, as one of our top priorities is to present an interesting array of performance art and expression. GaGa also uses the themes and costumes for her performances and videos to add the element of each presentation being a fashion installation amongst the other aspects. These inspirations will provide a vital foundation to one of the main scenes in our video, a performance within a concert.
An influence that we shared with GaGa is Andy Warhol. Andy Warhol was an artist as well as a director, and had many ventures into the music industry-most notably his band project, The Velvet Underground. Warhol took them on board for his art concept, the Exploding Plastic Inevitable-an array of media events that would act as an art installation both through the band and through dancers. Their performances contained an artistic foundation that fit perfectly into our expressive ideas. For example, his use of lighting in this music video, which enhances the feeling of intensity and drama onstage, empowering the image of the performer as well as embodying the song:
Lady GaGa herself found other aspects in Warhol’s work that she found influential, and extracted them and placed them in her own work. A primary example of this would be the projections she creates, directs and uses in her live performances. On her recent Fame Ball Tour, these projections were used to tell a story throughout the concert:
These projections show a clear artistic interpretation of Warhol’s art pieces, as well as the dramatic stories that they embody-the journey of searching for ‘pop’ after it eats and steals her heart, as well as desiring the fame. Warhol used projections to portray ideas consistently throughout his live multimedia events. As an example, in the Exploding Plastic Inevitable, he wanted a trippy, drug-related theme to be present in the projections-to fit in with the experimental music:
We were heavily influenced by the use of projections to fuel a concert performance, as it thematically controlled the concert, as well as opening doors to interesting ideas in regards to making an entrance onto the stage, as well as reflecting artistic ideas within the projections themselves as well as relating these ideas to the performance. These ideas will become apparent in our performance shots.
Another of Lady GaGa’s influences that we have taken into account is David Bowie. A trait that we share with both GaGa and Bowie is the desire to create an artist image that differentiates from the norm, but with a musical presentation that fits into the mainstream. GaGa notes Bowie as a consistent influence throughout her career, and it is clear within her own artistic direction:
GaGa and Bowie also use physical anatomy on stage to enhance the theme of the performance or video they are trying to put across. For example, Bowie used new technology in his videos to amplify the futuristic and otherworldly theme of the video:
GaGa uses similar methods, such as using glasses made of small iPod screens to represent a futuristic theme within her video, 'Poker Face':
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