Website Research

"You laugh 'cause I'm different, I laugh 'cause you're all the same"
-P!nk

Lana and I worked separately on our websites. For my website, I was particularly interested in using a trailer video to promote the artist, rather than the actual music video. Before filming a trailer video, I decided to research into trailers other artists have made to promote their image, that they embedded onto their website as a central focus.

Firstly, I looked into the electro-pop artist Goldfrapp's latest promotional trailer on their website, to promote their new album Head First, as well as their new single, Rocket:


The video is composed simply of short clips of Alison Goldfrapp moving in front of the camera, covered in lasers and smoke. The clip also uses an instrumental of their latest song, Rocket. Since this trailer was released before Rocket or its music video came out, the video excites the viewer, preparing them for a future release. Both the outfit and the look of the trailer were used in the music video for Rocket, which I found to be influential on how to prepare the audience for future releases.

Another electro-pop artist, Kerli, also created a trailer for both herself and her album:


The trailer uses dialogue as well as previews of songs from her album, Love Is Dead, to fuel the video. I found the video heavily influential-with the dark concept and the use of lighting, as well as the dramatic cuts and the intense imagery. Notably, Kerli uses glitter in the video-further proving the presence of glitter in the presentation of electro-pop music.

I was also heavily inspired by the use of fashion in Lady GaGa's promotional trailer, The Fame: Part One:


The trailer samples different songs from her album, The Fame, teasing the viewer into appreciating the variety of tracks. The trailer is heavily fashionable, capturing the idea both Lana and I have been interested in from the start-alternative fashion incorporated into everyday society. I was also influenced by the avant-garde themes of the video-the use of French in an American video, the story-telling and the use of fashion are prime examples.